Solana Beach, CA
Founded by Michelle Perkins, Counter Culture was created as a result of her 3-year-old daughter being found locked in a bathroom. She was safe, but bleach cleaner was spotted down the front of her dress. There and then, Michelle vowed to find a healthier, better way to clean without using chemicals that can poison children and damage the environment. And that’s when she discovered that you can use probiotics to clean.
Rigorously tested, Counter Culture’s cleaning products eliminate bacteria in a healthy, safe way that doesn’t “nuke” bacteria, but cleans the way nature has cleaned for millions of years—using probiotics. All of their products are non-toxic and are safe to use around children and animals, revolutionising the safety of our cleaning cupboards as we know it. A range of products are available in a variety of delicious scents, including floor cleaners, all purpose cleaners and air fresheners.