Some sofas want you to sit up straight. Cush wants you to cancel your plans. That's the pitch behind Lovesac's newest collection, which launched today. Lovesac calls it a sofa where "comfy is the aesthetic," and the numbers back the slogan up. Every seat is 44 inches square. The seat itself is 27 inches deep. Most sofas land somewhere around 21 to 24 inches, so you're getting a few extra inches to curl up, tuck your feet under you, or flat-out nap.
If you know Lovesac, you know Sactionals: the endlessly reconfigurable sectional with 200+ fabrics and a cult following. The Lovesac Cush isn't a replacement. It's the brand's answer to a different question: what if you skipped the endless options and just made the softest thing in the room?
Shop The Cush Collection At Lovesac
Bigger Seats, Bouncier Cushions

Cush is sized for lounging, not perching. The back sits 35 inches high and the seat 20 inches off the floor, which is a pretty normal sit height. The difference is all in the depth and the cushions.
Look closely at the seat and you'll notice there's no boxed edge. Each cushion is a big, domed pillow finished with a thin flange seam, more duvet than mattress. That's what gives Cush its slouchy, sink-in look.
Lovesac builds every seat in three layers, and each one has a job:
Multi-Layer Comfort System. Multi-density foam sits over a bed of pocket coils, so there's a firm, springy base under all the softness. This is the part that keeps you from bottoming out.

Ultraloft Fill. The new fill gives the plush, lofty feel up top and is designed to bounce back after you get up. Lovesac shows it with a kettlebell sinking into a seat cushion.

9-Chamber Seat Cushion Topper. The topper is stitched into nine pockets, which keeps the fill spread evenly. You get less shifting and clumping, and none of that sad, flat front edge loose-fill cushions get after a few months.


Images: Lovesac
Lovesac's promise is that the cushions recover on their own, with minimal fluffing. That's the claim we'd want to see hold up over a full winter of movie nights, and it's exactly where pillowy sofas usually fail first.
Three Pieces, Nine Shapes
Here's the clever part. Every Cush configuration is built from just three 44-inch building blocks:
- Corner ($2,600): a seat with a back and one arm
- Armless ($2,400): a seat with a back, no arms
- Ottoman ($2,200): a backless seat that turns any end into a chaise
Cush Clamps hold the pieces together and Sticky Feet grip the floor, so the whole thing doesn't drift apart every time someone flops down. Because it's modular, you can start with a sofa and add an ottoman later when you realize you want a chaise after all. (You will.)
Here's how the nine ready-made configurations break down into pieces:
- 2-Cushion Sofa: 2 Corners
- 3-Cushion Sofa: 2 Corners, 1 Armless
- 4-Cushion Sofa: 2 Corners, 2 Armless
- Chaise 4-Piece Sectional: 2 Corners, 1 Armless, 1 Ottoman
- Chaise 5-Piece Sectional: 2 Corners, 2 Armless, 1 Ottoman
- Double Chaise 6-Piece Sectional: 2 Corners, 2 Armless, 2 Ottomans
Worth knowing: at launch, every configuration costs exactly the sum of its pieces. The Chaise 4-Piece is $2,600 + $2,600 + $2,400 + $2,200 = $9,800. There's no bundle discount for buying the bigger shapes, so building up piece by piece over time costs you nothing extra.
A quick reality check on size: even the smallest Cush, the 2-Cushion Sofa, is 88 inches wide. That's the footprint of a regular three-seater. The 3-Cushion Sofa needs 11 feet of wall, and the chaise sectionals are 88 inches deep, so plan for 7 feet and 4 inches from the wall to the front of the chaise. Measure your room and your doorways before you fall in love with a picture.
Velvet You Can Actually Throw in the Wash

Cush launches in one fabric: Plush Velvet, in four colors. Olive is a deep moss green, Chocolate a warm reddish brown, Golden Taupe a honey beige, and Slate Blue a muted grey blue. All four are in-stock quick-ship colors, and Lovesac says more covers are on the way.
The velvet is 100% polyester with a real sheen, the kind that shifts color as the light moves across the room. Velvet usually comes with a catch, and Lovesac has solved the biggest one: the covers come off and go in the washing machine. Spilled cocoa or a muddy dog becomes a laundry day instead of a cleaning bill. Lovesac labels the fabric family friendly and pet friendly, though velvet still loves pet hair. Keep a lint roller handy.
Because the covers are separate from the cushions, you can also replace individual covers, pillows and pieces later instead of the whole sofa (subject to availability).
How Cush Delivery Works
Cush only ships with White Glove Delivery, and it's free with every Cush order. On other Lovesac orders over $7,000 the same service costs $599, so this is a real perk, not a line item. Here's what actually happens after you check out:
- It leaves Lovesac's warehouse. Your order is handed to a White Glove carrier. Lovesac names FragilePak and Maersk as its partners.
- You get a call or text. Within 1 to 3 weeks, the carrier contacts you to book a date. Appointments are usually Monday to Friday during business hours, with a 2 to 4 hour arrival window.
- You clear the space. Someone has to be home, and Lovesac asks you to remove or move your existing furniture before the crew arrives.
- The crew sets it up. They bring the pieces into your room of choice, assemble the configuration, put the covers on, and clip everything together.
- They take the trash. All the boxes and packaging leave with the crew, followed by a quick walkthrough.
Total time from order to sofa is usually 2 to 4 weeks. A few limits are worth knowing before you buy:
- Where they'll deliver: the contiguous United States only. No P.O. boxes, no APO or FPO addresses, and no Alaska or Hawaii.
- Which floor: the main floor, second floor or basement in a house, or any floor if your building has an elevator.
- Covers may arrive separately: some quick-ship covers ship on their own by FedEx Ground.
Returns, the 60-Day Trial and the Warranty
You get 60 days from delivery to decide if Cush works in your actual life. Returns go through a scheduled pickup, and refunds land on your original payment method once Lovesac receives and checks everything. Keep in mind that Lovesac treats custom orders, floor models and clearance pieces as final sale, so double-check before you order a custom cover once those launch.
The warranty splits in two. The seat frames, Sticky Feet and Clamps are covered for life. The soft parts (seat cushions, back pillows and covers) get three years against manufacturer defects. Normal wear, and damage from not following the washing and care instructions, aren't covered, so read the care tag before the first wash.
Good to know: Lovesac has flagged Black Friday deals on Cush as coming soon. If you're not in a rush, it may pay to wait a few weeks.
Is Cush Worth It?
At $5,200 for the smallest sofa, Cush isn't an impulse buy. You're paying for size, softness and Lovesac's modular system, and you're giving up choice: four colors versus the 200+ fabrics you'd get with Sactionals.
It makes the most sense if your sofa is where you actually live: weekend naps, family movie nights, the spot everyone fights over. If you want a more formal, upright sit, or your living room is on the small side, a Sactional or Lovesac's compact Snugg line is the better fit.
Shop the Cush Collection
All pieces are 35" tall with a 20" seat height and 27" seat depth. Sizes are width by depth.
- Cush 2-Cushion Sofa: 88" x 44", $5,200
- Cush 3-Cushion Sofa: 132" x 44", $7,600
- Cush 4-Cushion Sofa: 176" x 44", $10,000
- Cush Chaise 4-Piece Sectional: 132" x 88", $9,800
- Cush Chaise 5-Piece Sectional: 176" x 88", $12,200
- Cush Double Chaise 6-Piece Sectional: 176" x 88", $14,400
- Cush Corner, Armless and Ottoman: 44" x 44" each, $2,600 / $2,400 / $2,200







