Behind the brand

The team at Parachute believes that when we take good care of our home, it takes care of us.

Modloft was founded to make modern and luxurious furniture more attainable and accessible.

Room & Board has prioritized sustainable and ethical practices for over 40 years.

Outer wants to inspire us all to spend more time outdoors. We interviewed its Co-founder Jiake Liu to learn more about its mission.

Founded by the team behind Helix Sleep, Allform makes sofas to help you enjoy your lazy time at home and worry less.

Folden Lane was founded to create beautiful, organized spaces for homes everywhere, one basket at a time.

Floyd has built a cult following of consumers who love its simple, sustainable and adaptable furniture.

noho is a New Zealand-based brand that’s leading the fight against waste through beautiful design and sustainable practices.

Frustrated by big-box stores serving up generic style, Nidhi Kapur decided to create Maiden Home, a brand that offers handcrafted luxury for the modern home.

With only three models that satisfy everyone’s needs, Albany Park is radically changing the way people shop for sofas.

This LA-based brand is aiming to change our relationship with table linens.

Abbio is a cookware brand founder by two brothers with a love for home cooking.

Based in Victoria, BC, Caramba makes affordable, space-efficient furniture that's designed to live with you for years.

Based in Burlington, NC, Haand makes contemporary restaurant-grade porcelain tableware with soul.

Eucalypso's products — crafted from eucalyptus trees — are helping people to get a good night's rest, and also feel good about where their money is going.

Based in San Francisco's Mission district, Fyrn is committed to making great, lasting furniture accessible to more people.

Montreal-based brand Cozey wants to simplify the furniture buying experience in Canada.

696 NYC offers Japanese ceramics, vessels, and objects, here's how its founder Eri Miyagi carefully curates each item.

Neighbor launched with a mission to help people begin thinking of their outdoor space as actual liveable square footage.

Forti Goods makes beautiful and sustainable furniture to facilitate responsible cannabis use within the home.

Sophie Lavet and Stephanie Rales founded Russet with the belief that good design and affordability should exist for everyone.

A trailblazer in the commercial furniture space, Uhuru is now looking to bring its narrative-driven designs to the home.

Founded by two ex-Google teammates, Keap crafts sustainable candles to help people feel a deep sense of connection.

Furniture industry veteran Edgar Blazona founded BenchMade Modern to craft high-quality sofas that are custom fit to your room.

The Inside is making furniture fun and giving customers access to more design for more value. Learn more of its mission from Co-Founder and CEO Britt Bunn.

After COVID-19 shut down offices across the U.S., Branch and its CEO Greg Hayes had to react to the new realities of work.

After becoming enamored with charcoal cooking in Nairobi, Ben West decided to redesign the backyard grilling experience from top to bottom.

After growing tired of the traditional pillow buying process (and the resulting poor sleep), Susana Saeliu set out to create the perfect, customizable pillow.

Weezie is a modern towel brand offering beautiful, high quality towels online. Based in Savannah, GA, Weezie makes "Towels with soul."

Almost 10 million tons of furniture end up in North American landfills each year, and Fernish believes its time we moved on from single-use furniture.

Siblings is tackle on a mission to throwaway culture through more sustainable essentials. It's starting by rethinking our relationship with candles.

Learn the story behind Sabai, a New York furniture brand with a focus on sustainability and a goal to ensure no sofa ends up in a landfill.

Get to know the story and behind Windmill, a startup that’s rethinking air conditioning with beautiful design, modern technology, and a convenience-first approach.