Behind the Brand

Personal stories can fuel the creation of brands that transform the world, and these particular ones have brought comfort to our lives.

At Living Cozy, we host conversations with CEOs, founders, and teams of companies we trust. You'll discover the "behind the brand" and learn about the inspirations and challenges that led to the creation of the most popular furniture brands.

Explore their journeys to discover what makes these businesses special and meet the passionate individuals who bring each brand's vision to life.

Get to know the story and people behind the most popular furniture brands.

Urban Natural

Urban Natural Furniture: Where Ethics and Sustainability Meets

Ali Qari's effort to make luxury furniture sustainable without losing its charm or integrity

Beige boucle couch in a neutral palette living room with large plant and rug

Keap

Keap’s Mission to Restore Our Connection to the World Around Us

Founded by two ex-Google teammates, Keap crafts sustainable candles to help people feel a deep sense of connection.

Uhuru

Uhuru Wants to Fix Your Relationship With Furniture

A trailblazer in the commercial furniture space, Uhuru is now looking to bring its narrative-driven designs to the home.

Russet

Russet is Creating Elevated Basics for People With (Very) Real Budgets

Sophie Lavet and Stephanie Rales founded Russet with the belief that good design and affordability should exist for everyone.

Forti Goods

Meet Forti Goods, the Room & Board of Cannabis Furniture

Forti Goods makes beautiful and sustainable furniture to facilitate responsible cannabis use within the home.

Neighbor

Neighbor Wants to Help Create Your Living Room, Outdoors

Neighbor launched with a mission to help people begin thinking of their outdoor space as actual liveable square footage.

696 NYC

How 696 NYC Curates Tableware That Tells a Story

696 NYC offers Japanese ceramics, vessels, and objects, here's how its founder Eri Miyagi carefully curates each item.

Cozey

Meet Cozey, Canada's First Sofa-In-A-Box Brand

Montreal-based brand Cozey wants to simplify the furniture buying experience in Canada.

Fyrn

Fyrn Crafts Heirloom-Quality Flat-Pack Furniture That's Built to Last

Based in San Francisco's Mission district, Fyrn is committed to making great, lasting furniture accessible to more people.

Eucalypso

How Eucalypso is Helping People to Sleep Better

Eucalypso's products — crafted from eucalyptus trees — are helping people to get a good night's rest, and also feel good about where their money is going.

Haand

Haand Brings Beautifully Crafted, Restaurant-Quality Tableware to Home

Based in Burlington, NC, Haand makes contemporary restaurant-grade porcelain tableware with soul.

Abbio

Abbio Delivers Accessible, Professional-Grade Cookware to Home Chefs

Abbio is a cookware brand founder by two brothers with a love for home cooking.

Windmill

How Windmill Completely Reimagined Air Conditioning

Get to know the story and behind Windmill, a startup that’s rethinking air conditioning with beautiful design, modern technology, and a convenience-first approach.

Sabai

Crafting Sustainable Furniture With None of the Sacrifice

Learn the story behind Sabai, a New York furniture brand with a focus on sustainability and a goal to ensure no sofa ends up in a landfill.

Siblings

Tackling Throwaway Culture One Candle at a Time

Siblings is tackle on a mission to throwaway culture through more sustainable essentials. It's starting by rethinking our relationship with candles.

Fernish

The Furniture Rental Brand Making it Effortless to Create Your Home

Almost 10 million tons of furniture end up in North American landfills each year, and Fernish believes its time we moved on from single-use furniture.

Weezie

How Weezie Uncovered the Formula For Bath Towels You'll Love

Weezie is a modern towel brand offering beautiful, high quality towels online. Based in Savannah, GA, Weezie makes "Towels with soul."

Pluto Pillow

Feeling Fatigued? Meet The Pillow Brand Using Science to Improve Your Sleep

After growing tired of the traditional pillow buying process (and the resulting poor sleep), Susana Saeliu set out to create the perfect, customizable pillow.

Pit Boss Grills

The Spark Grill Will Make You Fall in Love With Charcoal Grilling

After becoming enamored with charcoal cooking in Nairobi, Ben West decided to redesign the backyard grilling experience from top to bottom.

Branch

Branch: High-Quality Office Furniture Accessible to Everyone

After COVID-19 shut down offices across the U.S., Branch and its CEO Greg Hayes had to react to the new realities of work.

The Inside by Havenly

How The Inside is Bringing Joy to Furniture Shopping

The Inside is making furniture fun and giving customers access to more design for more value. Learn more of its mission from Co-Founder and CEO Britt Bunn.

Benchmade Modern

BenchMade Modern Crafts Custom Sofas Made Especially For You

Furniture industry veteran Edgar Blazona founded BenchMade Modern to craft high-quality sofas that are custom fit to your room.

Atelier Saucier

Get Decorative at Dinner with Atelier Saucier’s Sustainable and Customizable Linens

This LA-based brand is aiming to change our relationship with table linens.

Albany Park

How Albany Park is Simplifying Sofa Shopping

With only three models that satisfy everyone’s needs, Albany Park is radically changing the way people shop for sofas.

Maiden Home

How Maiden Home Crafts Custom-Made, Built-to-Last Furniture at Attainable Prices

Frustrated by big-box stores serving up generic style, Nidhi Kapur decided to create Maiden Home, a brand that offers handcrafted luxury for the modern home.

noho

noho is Fighting Waste with Beautifully Designed Furniture for Modern Life

noho is a New Zealand-based brand that’s leading the fight against waste through beautiful design and sustainable practices.

Floyd

Floyd Makes Sustainable, Adaptable Furniture For Where You Live Now and Where You'll Live Next

Floyd has built a cult following of consumers who love its simple, sustainable and adaptable furniture.

Folden Lane

Folden Lane Offers Stylish, Functional, and Eco-Friendly Storage Solutions for Your Home

Folden Lane was founded to create beautiful, organized spaces for homes everywhere, one basket at a time.

Allform

Allform Wants to Sofa Shopping More Effortless and Enjoyable

Founded by the team behind Helix Sleep, Allform makes sofas to help you enjoy your lazy time at home and worry less.

Outer

Outer is Reimagining Outdoor Furniture for Better Living Outside

Outer wants to inspire us all to spend more time outdoors. We interviewed its Co-founder Jiake Liu to learn more about its mission.

Room & Board

How Room & Board Marries Sustainability with Design

Room & Board has prioritized sustainable and ethical practices for over 40 years.

Modloft

How Modloft Crafts Beautiful, Functional Furniture at a Desirable Price

Modloft was founded to make modern and luxurious furniture more attainable and accessible.

Parachute

Parachute’s Goal is to Better the Lives of Its Customers… And to Help the Planet Along the Way

The team at Parachute believes that when we take good care of our home, it takes care of us.

Medley

Medley Offers Furniture That’s Better for Us and the Planet

To find out more about how the company accomplishes this, we interviewed co-founder Travis Nagle.

CICIL

CICIL is Creating a New Model of Sustainable, Transparent Textiles

CICIL’s products travel less than 1,000 miles from farm to final product, and benefit each local economy along the way.

7th Avenue

The Furniture Industry Needed an Upgrade…7th Avenue Answered the Call

The creator of “The World’s Greatest Modular Sofa,” marries beautiful design with features that hold up to everyday life.

Albany Park

Cozy Up Your Living Room with Albany Park: Discover Two New Comfy Sofa Releases

Inside the Design, Durability, and Dedication to Sustainability of the Barton and Lido Sofas

Albany Park Barton Sofa in Vegan Leather

MadeRight CA

Level Up Your Living Room with MadeRight California’s Bespoke, American-Made Furniture

Inside the brand’s Top-Quality, Handmade, and Sustainable Sofas

Our Place

Our Place Non-stick Cookware: Revolutionizing Kitchens with Safe, Sustainable Cookware Options

A Conversation with Our Place Co-founder, Shiza Shahid

Grandin Road

Grandin Road: From Balcony Bliss to Backyard Beauty: Find Your Outdoor Style

Grandin Road Unveils New Outdoor Collections to Suit Every Style and Budget

About Living Cozy

Your go-to source for modern homeware and furniture brands.

We bring together industry experts and the people behind the brands we share our homes with to give you unique insights into the world of furniture, homeware and interior design.