And over recent years, the furniture industry has been disrupted by a bunch of exciting, upstart direct-to-consumer brands. By rewriting the traditional retail structure and selling directly to consumers rather than through third-party retailers (who take a cut of profits, and add costs to consumers), these brands can challenge incumbents through lower prices, higher quality goods and better alignment with consumer values.
By having more direct interaction with customers, direct-to-consumer furniture brands can also learn more about their needs, wants, likes and dislikes so future product updates and new offerings are better targeted to what shoppers like you and I need and desire.
Whether you’re looking for big-ticket items like a new sofa, dining table or bedframe, or smaller decor pieces, products offered by the brands listed below will go a long way to making your space feel like home.
16 Direct-to-consumer furniture brands
1. The Inside
The Inside sells trendy home furnishings in a wide variety of colors, textures, and patterns. Through its direct-to-consumer approach and made-to-order manufacturing, The Inside can offer more variety and value for less money — and deliver its products in weeks, not months. By making every piece of furniture from scratch, The Inside makes each customer feel like a part of the design process — with 100+ fabrics to choose from and customization available on most pieces (its sofa comes in 600 variations).
Cost: Sofas start at $1,519; theinside.com.
Fryn is a San Francisco based brand that aims to craft modern heirlooms — furniture that brings people together and plays its part in meaningful traditions, events, and gatherings. All of Fyrn’s furniture is made in California and designed to last generations. The founding team has deep roots in furniture making, coming from generations of woodworking and manufacturing experience. Fyrn is also aware of its footprint and impact on the planet — its products are made from responsibly harvested lumber, and its packaging is recyclable.
Cost: The Maripossa chair from $725; fyrn.com.
Joybird believes in creating handcrafted furniture from the finest materials, at fair prices. Each piece of furniture starts as a raw material and is transformed to the exact specifications you want. Joybird’s stylish designs are inspired by the Mid-Century movement of the 1950s and 60s, from designers such as Frank Lloyd Wright, Cara Greenburg and Eero Saarinen.
Cost: Sofas from $1,295, chairs from $595; joybird.com.
Dims is a modern luxury home brand, started in 2018 and based in Culver City, California. It offers unique furniture pieces including desks, dressers and chairs as well as a range of smaller decor items. Dims works with some of the world's freshest designers such as Ladies & Gentlemen Studio and Norway-based Stine Aas. All of its products are made from ash wood sourced from sustainably managed forests.
Cost: From $350 for the Cleo chair; dimshome.com.
Founded in the Pacific Northwest in 2011, Rove Concepts set out to deliver handcrafted mid-century furniture to the masses. The majority of Rove Concepts furniture is handcrafted in its own workshop and it purposefully has direct touchpoints at every step of the manufacturing process all the way from raw materials to shipping the final product to your door.
Costs: Sofas start at $1,199; roveconcepts.com.
Floyd started out as a wildly successful Kickstarter campaign back in 2015, raising 14 times their initial goal. Its founders believed that furniture simply wasn’t built with modern living in mind — it was difficult to buy, assemble, and move. Its first project was a steel leg that could be used to turn any surface into a table. And now Floyd sells a range of simple-to-build products from beds and sofas to tables and shelves. All of its products are designed to last, easy to assemble and disassemble and manufactured in the United States.
Cost: The Sofa from $1,095; floydhome.com.
Started by two stay-at-home dads with a passion for design, Caramba is a new furniture brand out of Victoria, BC, Canada. It sells a range of tables, seating, and home decor, and each item is made from sustainably sourced European plywood. Caramba also offers free standard shipping on all of its products in Canada and the US.
Cost: From $399 for a coffee table; caramba.store.
Inside Weather’s furniture is made-to-order from its workshop in California using carefully selected materials—its sofa for example upcycles over 200 plastic water bottles. Almost every aspect of Inside Weather’s furniture can be customized from the arm height and cushion detail on its sofas to the surface design and base style on its tables. Inside Weather offers free shipping and a unique 365-day home trial, meaning you can return products at any time in the first year. Additionally, for every order placed with Insider Weather, one tree is planted via the National Forest Foundation.
Cost: Sofas starting at $898; insideweather.com.
Burrow’s modular furniture offers customization opportunities ranging from fabric color to leg style and even arm height. Burrow offers sofas, armchairs, loveseats, sleepers, and more. And its modular design means that all pieces can be shipped in regular boxes helping to save money on shipping (Burrow offers free shipping) and ease of delivery. The modular design also means that Burrow’s furniture can adapt to your environment as you rearrange rooms or move home. Making a change to your furniture is as simple as ordering another module. Burrow’s products also feature clever features, such as a USB-charger to help make your life that little bit easier.
Cost: From $995 for a loveseat; burrow.com.
Based in the Bay Area, Campaign crafts furniture that comes in a box so it can be shipped easier and quicker. It’s also purposefully designed to be assembled and disassembled easily without any tools—this means as you move, Campaign’s furniture can easily move with you. If you redecorate or have a change of scenery, its furniture is built to adapt with easy-to-change upholstery covers so you can refresh your space without needing to break the bank on new furniture. Campaign offers sofas, loveseats, and chairs as well as accessories like pillows.
Cost: Sofas starting at $1,495; campaignliving.com
12. Akron St
New York City-based Akron St makes thoughtful designed hardwood furniture for “everyday living.” Aimed at millennial city-based consumers, who its research says move on average every two years, Akron St aims to make pieces that can make spaces — or even cities — feel like home. Founded in 2015, Akron St sold out its first batch of products on Craigslist and has now expanded into selling a range of furniture including beds, tables, and chairs — all of which are made from solid wood.
Cost: The Dris bed starts at $875; akronst.com.
13. Bend Goods
Bend Goods is a modern furniture company with a difference: It specializes in wire, mid-century modern inspired furniture, and brightly colored accessories made for any space — from high-traffic international airports to calm, minimalist homes Bend products feel at home anywhere. All Bend products are made of recyclable iron and handcrafted using a method of shaping and spot welding. Bend sells a wide range of chairs and stools alongside tables, lighting, and accessories.
Cost: The Lucy Side Chair is $480; bendgoods.com.
14. Maiden Home
Maiden Home crafts designer quality pieces, made by American craftsmen, without the retail markup. Each of Maiden Home’s pieces is handmade to order in North Carolina, using techniques that have been passed down through generations. Its designs also pay close attention to detail with little added extras to make your experience the best it can be. For example, Maiden Home’s sofa seat cushions are also designed with hidden cushion tie-downs that ensure they don’t edge forward every time you sit down. The Maiden Home range includes sofas, sectionals, chairs, beds, and ottomans. It offers free delivery within eight weeks, plus returns within 30 days.
Cost: The Mercer from $1,325; maidenhome.com
Crafted by third-generation Scandinavian furniture makers in New York City, Civil creates furniture designed for urban nomads—for spaces that are ever-changing yet always feel like home. As a direct-to-consumer furniture brand, Civil invests heavily in quality and innovation but by cutting out wholesale and retail markups it can sell its products at prices that are “40-50% less than comparable designer furniture.” Civil also focuses on its environmental impact and is aiming to help contribute to greener cities. It does this through the selection of materials, manufacturing and smart packaging—any carbon emissions that can't be avoided in its manufacturing and shipping process, it offsets through programs that reduce carbon emissions in the United States.
Cost: Noord Sofa starts at $2,499; civilspace.com.
Article’s mission is to make great, stylish furniture long-lasting and well-priced. Since its launch in 2013 it has delivered its furniture pieces to more than a quarter of a million North American homes and businesses. Article understands that consumers don’t wait to wait months for new furniture to arrive and it aims to get most orders from its warehouse to your front door in two weeks or less. It supplies a wide range of furniture from sofas, tables, and chairs to bedroom staples like beds and dressers. Article delivers across the US and Canada for a flat rate of $49.
Cost: Bedframes start at $399; article.com.
For more direct-to-consumer furniture brands, check out our Cozy brand listings.