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Bamboo toilet paper that does good and feels good. Delivered to your door.




Santa Monica, CA



Horrified upon learning that 2.4 billion people are forced to defecate outside due to lack of toilet facilities, the founders of Reel decided to help make a difference.

Reel provides an affordable, 100% bamboo toilet paper subscription, that means you’ll never forget to buy toilet roll again. Not only is the toilet roll soft and the packaging designed beautifully, it is also ethically and environmentally responsible. Reel works with SOIL to provide toilets for those who don’t have access to them. SOIL then safely treats the collected waste and transforms it into compost, creating a fantastic cycle that benefits everyone.

On the environmental side, Reel uses bamboo for its toilet paper. Bamboo can grow 3ft in just 24 hours, making it excellent for sustainability! It also uses 30% less water than hardwood trees, and gives out 35% more oxygen, meaning an acre of bamboo can fix approximately 25 metric tons of atmospheric CO2 per year.

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